Off Season Strategy | Lemonade University

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Lemonade University

Getting Started

Course Introduction (5:45)
Establish Your Why (3:20)
Creating a Business Plan (6:07)
Branding 101 (8:12)
Creating a Menu (4:57)
Start Up Timeline

Initial Investment

Tent vs. Trailer (5:14)
Tent Necessities (7:35)
Trailer Necessities (5:21)
Trailer Walkthrough & Plumbing example (25:38)
Future Upgrades (6:18)
Lemonade Supplies & Suppliers (9:44)
Tent & Trailer Necessities Printable

Licensing & Legalities

Becoming a Legal Business (3:58)
Permits & Questions to Ask (17:08)
Insurance & Questions to Ask (3:39)
Passing Inspections (3:48)
Licensing & Legalities To-Do List
Licensing requirement resources for all 50 states

Booking Events

Types of Events (4:21)
Curating a Calendar (4:03)
The Art of Booking Private Events (12:06)
The Art of Booking Public Events (3:36)
Marketing & Social Media (12:12)
Off Season Strategy (4:15)

Preparing For Event Day

Staffing Events (4:52)
Estimating Sales (3:03)
Putting it together: sales estimation and staffing events example (15:31)
Opening Checklist (2:25)
During Event Reminders (12:29)
Closing Checklist (2:04)

All Things Money

Intro to Accounting & Financial Management (48:09)
POS systems (12:30)
Cash Flow (2:13)
Managing Inventory (2:14)
Equipment Life Span (1:57)
Profit Margin (2:48)
Bookkeeping/ Taxes (72:26)

Leadership Mindset

Setting Goals (2:21)
Employee Relations (3:38)
Weekly Routine (1:40)

Recipes

Lemonade Recipes (14:06)
Hot Chocolate Recipes (1:51)

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Off Season Strategy

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